Our market research is carried out in order to find answers to the following questions
1. Who are our customers?
2. Where our customers are located and how can they be contacted?
3. What quantity and quality do they want?
4. What is the best time to sell?
5. A unique thing about our product
6. who are our competition people

Primary research
First of all we have to find out about the market segmentation which is as follows
1. How many babies are born each year
2. Who we are going to target to.
3. People’s income
4. Education levels ( more educated people tend to buy more diapers because they want to give comforts to their kids)
5. Social status
6. What other companies are there who sells diapers
7. What kind of offers we can make in order to make our customers buy our product
8. Is there place for us in the market
9. What kind of unique thing we have that our competition people do not have
10. Population growth in that area

We are going to interview people (different kind of age, gender, location and income level outside asking particular questions about our product. They will get free gifts and diapers if they answer our questions.
We will give out questionnaires and people who fill our questioners will be provided with a gift.
Specific tests will be carried out.
All data will be recorded
Future predictions (what are the future threads to our product)

Secondary Research
All the recorded data will be looked at carefully and plan important decisions
Further developments will be carried out according to our survey.
We will try to fulfill all our customers’ wants for our product
Future plans will be made for the future threads

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